My Industry:  Construction

JCB Calendar 2013

Our brand new calendar

The concept developed by George Bamford and the JCB DesignWorks creative team, is a study of the interesting juxtaposition between cold hard engineering and the soft, sensuous female form.

They created fantasy catwalks in the JCB factories and employed some of the UK’s top models to walk them.

The resulting images feature a playful use of JCB’s iconic yellow colour in the form of exuberant machine paint. The paint coats itself seductively over the girls, creating unique and exciting garments.

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